To meet the diverse needs of global leaders—particularly in high-growth digital hubs like India and Kenya—the program is offered in three distinct, high-impact formats. Each version maintains a strict 70% practical activity ratio, ensuring that theory is immediately transformed into skill.
In an era where digital noise is at an all-time high, the Social Catalyst Program has emerged as the definitive blueprint for turning screen-to-screen interactions into heart-to-heart connections. Built on the pillars of Social Media Gratification Theory, this training isn’t just about managing an algorithm; it’s about mastering the “relational shift.” By focusing on the psychological needs of connection and validation, the program empowers facilitators to move beyond transactional posting and into the realm of genuine community building.
1. The Intensive: 5-Day Full Immersion
The 5-day format is the “Gold Standard” of the Social Catalyst experience. Designed for deep-dive cohorts, this version allows for maximum reflection and creative output.
- The Rhythm: One full session per day (2–3 hours of instruction plus 4 hours of supervised lab time).
- The Benefit: Participants have the “white space” to breathe. Day 2 is spent entirely on content creation, while Day 4 is dedicated to live, real-time monitoring of active posts.
- Best For: Residential training intensives or regional summits where leaders travel to a central hub to be certified.
2. The Accelerator: 3-Day Boot Camp
For teams that need to hit the ground running, the 3-day version condenses the curriculum into a high-energy “Sprint.”
- The Rhythm: Morning sessions cover Theory and Persona building, while afternoons are dedicated to Progression Workflows and simulated “Digital-to-Offline” transfers.
- The Benefit: It creates an environment of rapid iteration. Facilitators learn to troubleshoot on the fly, mimicking the fast-paced nature of social media trends like #GenZburnout.
- Best For: Established organizations or church plants looking to pivot their digital strategy over a single weekend.
3. The Flexible: 5 x 2-Hour Modular Series
The most adaptable format, this version fits into the busy lives of modern professionals and students.
- The Rhythm: Five sessions (2 hours each) spaced either daily or weekly.
- The Benefit: It utilizes a “flipped classroom” model. Pre-training readings are sent a week in advance, and the 30–60 minute homework assignments between sessions act as real-world testing grounds. By the time participants reach Session 4 (Application), they are analyzing data from their own live accounts.
- Best For: Hybrid teams, international cohorts across time zones, and grassroots leaders in India and Kenya who balance training with full-time work.
The Core Journey
Regardless of the format, every “Social Catalyst” traverses the same five critical stages:
- Foundation & Ethics: Rejecting manipulation and embracing cultural sensitivity for the 20–40 age demographic.
- Core Skills (Personas): Moving past demographics to understand the struggles of Gen Z and Millennials.
- Engagement & Trust: Mastering the art of the empathetic DM and the “connection-first” comment.
- Workflow Progression: Learning the “Stage 1 to Stage 4” journey—moving a stranger from a Reel to a Discovery Bible Study (DBS) and eventually to an offline community.
- Sustainment: Building a support library and team collaboration habits to prevent facilitator burnout.
The Social Catalyst Program is more than a course; it is a movement. By equipping leaders with these tools, we aren’t just changing how they use their phones—we are changing how they reach their neighbors.
To help you present these options to partners or potential trainees in India and Kenya, here is a comparison table followed by a breakdown of which format fits specific logistical needs.
Social Catalyst Program: Training Format Comparison
| Feature | 5-Day Immersion | 3-Day Accelerator | 5 x 2-Hour Modular |
| Best For | Deep-dive residential summits. | Rapid team pivots/weekends. | Working professionals & students. |
| Pace | Reflective & spacious. | High-intensity “sprint.” | Flexible & iterative. |
| Practical Work | Extended lab time (4hrs/day). | Concurrent theory/practice. | Homework-driven application. |
| Key Advantage | Maximum content retention. | Immediate team alignment. | Low barrier to entry; fits any schedule. |
| Delivery | In-person preferred. | In-person or Hybrid. | Hybrid or Fully Online. |
Choosing the Right Path for Your Region
The 5-Day Immersion (The “Deep Well”)
This is the ideal format for a regional launch. By taking five full days, you allow facilitators to move past the technical “how-to” and into the “heart” of Social Media Gratification Theory.
- Day 1-2: Building the ethical and persona-based foundation.
- Day 3-4: Live content creation and engagement labs.
- Day 5: Capstone presentations and certification.
- Use this for: Training the trainers who will eventually lead their own cohorts.
The 3-Day Accelerator (The “Spark”)
In fast-moving urban centers like Nairobi or Mumbai, time is a premium. This “Boot Camp” style focuses on the “Stage 1 to Stage 4” workflow.
- Workflow Focus: Participants spend less time on theory and more time practicing the “Digital-to-Offline” transfer.
- Use this for: Church planting teams or existing non-profits that need to integrate social media into their current outreach immediately.
The 5 x 2-Hour Modular (The “Bridge”)
Because it can be delivered over Zoom or in evening sessions, this format is perfect for reaching Gen Z and Millennials who are already working or in school.
- The “Flipped Classroom”: By sending readings a week ahead, you ensure the 2 hours together are 100% interactive.
- Real-World Testing: Because there is time between sessions, students can post a Reel after Session 2 and bring the actual analytics to Session 4 for troubleshooting.
- Use this for: Virtual cohorts and grassroots leaders with limited daily availability.
